To provide the highest quality craftsmanship and best customer service possible every day, with every customer, and with every pair of shoes. I believe we can fundamentally change this industry by using the Internet to access customers and educate an entirely new customer base. However, it all comes back to quality and customer service. I believe we provide the highest quality that can be found anywhere in our industry, and we strive to compare ourselves with the best customer service organizations found anywhere. You have my personal guarantee that if you as a NuShoe customer are not satisfied in any way, we’ll make it right for you. That is a 100% guarantee of customer satisfaction.